Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: […]
Content SEO
Blogging: the ultimate guide
Writing blog posts can be big fun. For some of you, blogging can be quite a challenge as well. What should you write about? What to do if you’re out of inspiration? How do you get engagement on your blog posts? And how do you market and monetize your blog? This ultimate guide covers all […]
How to start writing a blog post?
It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing […]
Cornerstone analysis to help you create your best articles
Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? […]
How to start a blog
If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. […]
Meta keywords: why we don’t use them
You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries […]
Ask Yoast: Word order of your focus keyword
If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of […]
How do I determine what my cornerstone articles are?
Cornerstone articles are those articles that are most important for your website. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Perhaps you never thought about cornerstone articles before, even if you have your website for […]