Your Content Marketing Won’t Work Without This

“What is copy?” My wife asked me this a few days ago. I had been going on and on at dinner, hands gesturing, spittle flying, talking about something work-related. She waited patiently until I was finished to ask. Her question jarred me. It had been a while since I’d thought about what “copy” is. And
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The Career-Expanding Discovery Many Profitable Writers Have Made

The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that accurately conveyed a message. I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue. I knew that offering basic content writing services for businesses — filling up pages
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Writers: Here’s Why You Aren’t Getting More Great Clients

We’ve been saying it for years — writers run the web. The internet depends on a wealth of content that’s worth reading, watching, and listening to. And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it
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It’s ‘We Love the Writer’ Week on Copyblogger

Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian
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2017 Content Excellence Challenge: The June Prompts

There’s something about June … maybe that it’s the sixth month, so you have that reminder that the year is half over. Or maybe it’s the June sunshine (at least in my hemisphere) that makes you want to be ultra productive so you can sneak out for a before-dinner walk. In any event, I’m feeling
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3 Advanced Ways to Craft Better Sentences

While the goal of “improving your content writing” may seem complex, it’s not necessarily more complicated than improving each sentence you write. Better sentences add up to better content. So, let’s break down content writing into sentence writing. I’m not about to show you how to write a “perfect” sentence. Instead, these three tips will
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Writers: Doors Are Open for the Copyblogger Certification Program (through Monday, June 12)

You may have noticed that we’ve been talking up our Certified Content Marketer program lately. We’ve already had some amazing folks join us and get started … but we still have room for you. Click here to get all of the details. Here’s the two-minute run-down: Who it’s for Strong writers who want to make
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Doors Are Open for Certification (and Other Fun Things)

Remember all the conversations we’ve been having about the Certified Content Marketer program? Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do
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The Rainmaker Platform Goes Off the Market this Friday

The Rainmaker Platform is coming off the market this Friday at 5:00 p.m. Pacific Time. To get the current pricing, you must start your free trial before the deadline. Last month I told you about the Rainmaker Platform’s shift from software-as-a-service to a bundled hybrid of technology and client services, all at much higher prices.
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Does Your Blog Need Editing and Proofreading?

You might think that I’d recommend a thorough editing and proofreading process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I want to provide tools that will help you evaluate your own publication.
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