Module 1 | 4 Weeks
Lesson 1: Planning & Keyword Research
We create a siteplan, learn what the competition is doing and create a list of keyword phrases pertaining to your business.
Lesson 2: Select Colors & Install Theme
We will select colors from your logo, and install the theme. Activating themes is covered.
Lesson 3: Writing Content
We will discuss writing content for each page of your site, how to use your keyword research and what should be included on your home page.
Lesson 4: Customizing your theme
We will add the colors you selected, your logo background color or image and customize the header and footer.
Module 2 | 4 Weeks
Working with Images
Learn how to search for images to add style to your site. We explain the media library, uploading, resolution and resizing your images.
Add content to your pages
We cover formatting your content, featured images, widgets and sidebars. We also cover staff pages and Contact page.
An overview of Divi Builder, including Predefined Layouts and installing Layout Packs.
We will cover all you need to create your product or portfolio pages. We will help you think it through.
Module 3 | 4 Weeks
Working with Mailforms
We install a mailform plugin and configure it for the contact page. We also cover creating a request a quote form and adding a Google map.
Adding a Slider
We demonstrate two types of sliders and show you how to add them to your theme.
Blogging or News page
We will create a blog page or use the blog to add news to your site. We will also add your latest posts to the home page.
Footer & Widgets
We will build out your footer using widgets, add social media links, Twitter or Facebook feed, navigation, or contact info.
SEO plugin & Overview
We will install the SEO Yoast plugin and demonstrate how to use it, create a sitemap and contact Google to submit the sitemap. Installation of Google Analytics is also included.
We will review both Constant Contact and MailChimp to help you decide. You will learn how to use these services to keep in touch with your customers.
Social Sharing & Integration
We will show you various ways to connect with your social networks using plugins. Encourage your visitors to share your content or follow you.
Maintenance & Safety
You will learn how to Backup your site, automate the process and keep your site safe from Malware attacks. We will cover captcha and security plugins.