Your Content Marketing Won’t Work Without This

“What is copy?” My wife asked me this a few days ago. I had been going on and on at dinner, hands gesturing, spittle flying, talking about something work-related. She waited patiently until I was finished to ask. Her question jarred me. It had been a while since I’d thought about what “copy” is. And
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The Career-Expanding Discovery Many Profitable Writers Have Made

The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that accurately conveyed a message. I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue. I knew that offering basic content writing services for businesses — filling up pages
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It’s ‘We Love the Writer’ Week on Copyblogger

Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian
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